Director of Membership and Marketing

YMCA
Salary
$57,500.00
$62,500.00
How to Apply
Apply Online
The Penobscot Bay YMCA is looking for a strategic leader with a passion for people, a mind for marketing, and a record of driving results.
Job Description

The Penobscot Bay YMCA is seeking an experienced professional to lead our Membership and Marketing Department—a high-impact leadership role at the heart of our community-focused mission. 

As the Director of Membership and Marketing, you'll lead two teams at the center of it all—welcoming new members, supporting loyal ones, and helping the YMCA shine through innovative marketing and meaningful community engagement. You’ll shape the way we communicate, connect, and grow. In doing so, you support the work of the Y: a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living, and social responsibility.

The Membership & Marketing Director at Penobscot Bay YMCA drives membership growth, engagement, and retention while ensuring high-quality customer service, community outreach, marketing, and program promotion. This role oversees membership, marketing, welcome centers, and events to foster a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined.

What You’ll Do:

  • Inspire Growth – Drive membership growth and engagement by creating exceptional experiences from the moment someone walks through the door.
  • Lead the Way – Guide a team of 7–10 staff across two branches, fostering collaboration and supporting professional growth.
  • Get Creative – Develop marketing campaigns, social media content, and promotional materials that reflect the energy and mission of the Y.
  • Build Community – Plan member events and attend local happenings to connect the YMCA with the greater community.
  • Stay Strategic – Analyze data and feedback to inform decision-making and continuously improve the member experience.
  • Keep Things Running Smoothly – Oversee daily operations, registrations, and customer service processes with a focus on consistency and care, including providing night and weekend staffing coverage when necessary.

What We’re Looking For:

We're seeking a candidate who has experience in marketing, customer service, and event planning—someone who enjoys working with people, communicates effectively, and thrives in a lively, mission-driven environment.

You’ll succeed here if you:

  • Take initiative and follow through.
  • Enjoy organizing and coordinating moving parts.
  • Have an eye for detail and a mind for big-picture strategy.
  • Find purpose in helping others feel welcome and supported.
Qualifications

  • Bachelor's degree in an applicable field, or an equivalent combination of education and experience.

  • At least 2 years of applicable experience.

  • Exemplary customer service and written communication skills are a must.

  • Previous supervisory experience in a customer service role preferred.

  • Excellent personal computer skills and expertise with standard software (Google Suite, MS Office Suite).

  • Design and digital marketing experience (Canva, social media) strongly preferred, or demonstrated ability to quickly master new digital marketing platforms.

  • Strong time management skills, with the ability to plan, coordinate, and manage multiple projects and events with competing deadlines.

  • Self-directed mentality to work independently and learn quickly.

  • Sound judgment and problem-solving skills to handle safety concerns and unexpected incidents.

  • Self-awareness, active listening, and other skills necessary for effective teamwork.

  • Ability to relate effectively to diverse groups of people.

  • YMCA Team Leader certification preferred (will train the right candidate).

Essential Functions

Membership Growth & Engagement

  • Drive membership acquisition, retention, and engagement through exceptional service, strategic initiatives, and data-informed decision-making.
  • Collect and analyze membership data and feedback; report monthly to leadership to identify acquisition, retention, and improvement opportunities and campaigns.
  • Collaborate with program staff to align offerings with community needs and enhance the overall member experience.

Marketing & Communications

  • Lead membership marketing strategies across multiple communication channels, supporting program directors to drive enrollment and increase member engagement.
  • Create and distribute promotional materials and updates both digitally (social media, website, eblast, press release, etc.) and in-house, in alignment with YUSA branding standards, using Canva or similar tools.
  • Develop data-informed annual marketing goals, objectives, and action plans; monitor progress and adjust strategies as needed.

Welcome Center Operations

  • Oversee Welcome Center at both branches; develop, implement, and maintain policies, procedures, and CRM systems (e.g., Daxko, Constant Contact), ensuring a responsive, friendly environment and providing shift coverage as needed, including nights and weekends.
  • Manage and continuously improve member and program registration processes in collaboration with department leads, ensuring clarity and consistency in communication.
  • Oversee membership administration, including accounts receivable, renewals, invoicing, refunds, and financial assistance; provide timely, accurate reporting to leadership.

Event & Community Engagement

  • Plan and execute membership events and social responsibility drives/efforts.
  • Represent the YMCA at community functions, fairs, and special events.
  • Support major YMCA events and fundraisers and refer potential donors to the CEO and Director of Development.

Leadership & Administration

  • Provide leadership to 7 - 10 Welcome Center and Marketing teams at the Rockport and Rockland branches, ensuring a consistent, high-quality member experience that fosters loyalty and belonging.
  • Recruit, schedule, supervise, and mentor membership and marketing staff and volunteers, supporting their development and performance.
  • Participate in budget planning and manage departmental operations within approved financial guidelines.
  • Oversee daily administrative tasks, including postal and banking duties, and complete additional assignments as needed to support departmental and organizational success.

Work Environment & Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The employee is regularly required to use a computer for extended periods and be able to communicate using a computer, phone, and smart mobile device;
  • The employee is frequently required to sit and reach and must be able to move around the work environment;
  • The employee must regularly lift and/or move up to 20 pounds;
  • Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust visual focus;
  • The noise level in the work environment is usually moderate.