Membership Director - Central City Family YMCA

YMCA
Salary
$55,000.00
$60,000.00
How to Apply
Apply Online
Let the next step in your career be a footprint in the sands of sunny Tampa Bay, Florida.
Job Description

Join a high-energy, mission-driven team at the Bob Gilbertson Central City YMCA, positioned at the center of one of the most exciting urban transformations in Tampa.

 

Located in the rapidly evolving Tampa Heights district, this is far more than a Membership Director role—it’s a chance to lead, innovate, and grow in a thriving, high-visibility environment. Serving a diverse and expanding community, this $2 million operation with 1,600 household memberships is primed for its next level of impact, and you will be at the forefront of that momentum. From shaping an exceptional, relationship-driven member experience to driving enrollment, retention, and community engagement, you’ll have the autonomy and support to make meaningful change.

 

Even more compelling, this role offers a rare opportunity to be directly connected to the future, playing a key part in the vision and development of a brand-new YMCA adjacent to a transformative 1.3 million square foot mixed-use development in the rapidly growing Tampa Heights community. With proximity to the Association Corporate Office, you’ll gain exposure to senior leadership and broader strategy discussions, accelerating your professional growth in a way few roles can offer.  With 135 years of proven community service and impact in Tampa, this role is backed by the strength of the Tampa Metropolitan Area YMCA - an association that  provides services to over 300,000 people annually throughout a network of 70 locations, including industry-leading benefits like a 12% retirement contribution, generous starting PTO, and a comprehensive wellness-focused benefits package. 

 

This position offers both purpose and opportunity. 

 

If you are a dynamic leader who thrives on building relationships, developing teams, and driving growth, this is your chance to help shape the future of a flagship YMCA in one of the fastest growing and most vibrant communities in the country.  

Qualifications
  • Bachelor's degree in related field preferred or equivalent combination of education and experience
  • Previous supervisory experience in sales and customer service preferred, which would include three or more years’ experience in managing personnel
  • Has supervised or served in leadership role in 1,500+ unit membership base preferred
  • Supervision of budget exceeding $500,000 preferred (or equivalent budgeting and/or goal achievement)
  • Demonstrated track record of generating leads and closing sales
  • Demonstrated track record of developing and implementing results-oriented retention and engagement strategies
  • Strategic planning and tactical execution experience that resulted in achievement of goals
  • Excellent personal computer skills and experience with standard business software
  • Must be able to work flexible hours, including evenings, weekends, and holidays
  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community

 

Certifications/Trainings Required:

  • Must obtain within 30 days of employment and then maintain current certifications in BLS, First Aid, and Oxygen Administration
  • Maintain other required certifications as stated in the training matrix
Essential Functions

Under the direction of the Associate Executive Director, the Membership Director leads the Central City Family YMCA and Downtown YMCA membership staff in attracting, engaging, and retaining members. This includes driving a superior member experience, increasing membership enrollment, and enhancing membership connection/engagement, thereby increasing membership and program satisfaction and retention. This position ensures that membership administration operates efficiently and employs a continuous improvement model to meet and/or exceed goals for satisfaction, membership mix and budgeted net membership revenue. 

Critical areas of expertise include: relationship-driven sales and service, peer and community influence, enhancing the member experience, retention strategies, leading others and working in teams, successfully overseeing part-time/full-time teams, and interviewing, hiring and onboarding associates.

Program Quality and Growth

  • Welcome Center Operations > Leads the welcome center operations to ensure membership engagement, acquisition, retention, and continuous improvement to include, but not limited to:
    • Ensure standards are being followed for member service and engagement.
    • Timely notification to member services team associates about any changes regarding center, program and other related information critical to member service and engagement.
  • Membership Enrollment > Drives membership enrollment, including meeting/exceeding established goals.  This includes:
    • Assists the association marketing team and center leadership teams to execute enrollment and marketing plans for the center.
    • Overseeing the identification and follow-up on opportunities to increase membership and converts prospects to members.
    • Assists with meeting/exceeding revenue goals (net) for new and existing membership and optimizes the center(s)’ membership.
    • Assists with leveraging marketing resources and drives frequent/regular community, web and social media communications and engagement.
    • Conducts new, returning, and prospect cause-driven member tours and assisting in ensuring a seamless transition based on member-specific needs and interests.
    • Identify and attend community events to promote Y membership.
    • Solicit and track sales leads, continually follow up with prospective members to secure tour appointments, perform all feature/benefit tours of the family center, and close tours by enrolling prospects as members.
    • Providing enrollment and marketing support as needed, including web and/or social media communications and engagement.
       

Operations/Team Leadership

  • Administration > Manages daily business and administration functions, welcome center operations to ensure the best-in-class membership experience.
    • Supervises/coaches team and ensures welcome center operations align with member experience, member acquisition, and member administration goals.
    • Generates and/or analyzes membership, enrollment, and revenue reports to monitor and report on achievement of membership goals.
    • Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members, program participants, guests and staff.
  • Team Leadership
    • Hire, develop, motivate and retain a team of membership associates committed to the YMCA’s mission and Promise.
    • Advocates for association-wide practices and is a source for innovative ways to grow the membership experience, base, and practices.
    • Provides collaborative leadership and guidance to peers through association-wide membership meetings, direct one-on-one best practice sharing with peers both in and outside the center.
    • Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.
    • Leader-on-Duty Shifts
      • Will serve as Leader-on-Duty within the Leadership Team monthly schedule.
    • Supports Other YMCA Program Area
      • Assists in a collaborative environment by supporting the operations of but not limited to Day Camp, Sports, Aquatics, Wellness and other programs as needs arise, not excluding supporting the Downtown YMCA location if needed.
  • Membership Engagement and Retention > Increases member connection and commitment to YMCA programs and services, ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
    • Gathers data about member satisfaction and interests to ensure connection to programs, services, and other members.
    • Partner with center leadership, program operations, and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.  
    • Oversees new and returning member orientation to ensure effective onboarding to include wellness and program teams.
  • Family Programming / Stay & Play Childcare
    • Provides direct leadership and supervision to the Family Activities Staff in creating fun, adventure-filled, memorable experiences that matter to members and their children.
    • Designs, operates, and supervises the Stay & Play center, all center family activities and classes, Parents’ Night Out and other childcare events, birthday parties, and any other activities/events that benefit family membership in the Y.
    • Responsible for the center’s family programming calendar and for creating connection points with families to increase participation and drive a superior member experience.
       

 

Safety and Risk Management

Adhere to all Federal, State, and local safety regulations, as well as all YMCA policies and procedures related to the safety, health, and welfare of members, participants, guests, and staff.

  • Ensure that all Tampa YMCA standards, leading practices, and policies are implemented and consistently followed, including those related to emergency procedures, child abuse prevention, and appropriate supervision.
  • Adhere to policies and procedures related to managing high-risk activities and supervising participants and boundaries with participants when applicable.
  • Ensure implementation of and follows all training requirements, including risk management and child abuse prevention training in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.
  • Maintain a safe and healthy environment at all times, including performing daily safety checks of program areas, equipment, and supplies.
  • Maintain proper records, including certifications, meetings and trainings.
  • Maintain an emphasis on safety in all areas of responsibility as they relate to members and staff.
  • Front desk personnel—ensure member or association guest are properly signed in and signed out, ensures only authorized adults are allowed in the facility, etc.
  • Contribute to creating and maintaining a safe, positive, and respectful environment for members, guests, and staff.
  • Promptly report any suspicious or inappropriate behavior, as well as policy violations, following established association procedures.
  • Completes all job-related, supervisory and other trainings as required.

Performs all other duties as assigned.